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Creatives ... numbers are your friends.I’ve never been much of a numbers girl. When someone asks what nine times twelve is, I’m reminded of those pages filled with multiplication problems and the clock tick, tick, ticking away. Even now, the memory makes my heart take flying leaps against my rib-cage. 

Because of my number dread, I don’t capture data in numbers very often. For the most part, I rely on intuition and my memory. 

The thing is, memory can be tricky. Stories can be revised. Intuition, while wise, can also be skewed. What I’ve learned recently is that whether you’re a numbers person or not, numbers are invaluable when it comes to creative problem-solving. It turns out, numbers are our friends.

Yep, you read that right. Numbers are our friends.

As a creative person, I constantly have new ideas sprouting up here and there and everywhere. I’m easily tricked into thinking that I can add “just one more thing” to my already full day. Were I to look at the numbers, I’d see that a day has 24 hours. Some of those hours are required for sleeping, eating, exercising, laughing … There’s a finite number of “just one more things” that a day can hold. The number 24 provides a distinct, specific problem to solve. How will I spend my 24 hours today?

Improvisational actors know that in order to create a great scene, a set of givens is required. The givens lead to interesting questions, and interesting questions lead to unexpected solutions. If the scene must include an elephant, an umbrella and a pickle, the actors can then work on how to make those things happen. The how is what makes the scene hilariously clever.

When you ask yourself, “How might I … ” along with a specific problem to solve, you’re likely to come up with a list that includes a few unusual and delightful solutions. But when you ask yourself, “What should I do about … ” and ponder a vague problem you’re facing, you’ll probably feel frustrated, blocked and stumped.

Let’s try it ourselves:

 

Q: How much time is there in your week? 

A: This one is the same for all of us … 168 hours.

Q: What are your firm commitments and how many hours do they take on average? 

A: This one is variable, but includes sleep, exercise, meals, family, and other non-negotiables.

Q: How much time is left over?

A: Time – Firm Commitments = Left Over Time

Q: How might you creatively utilize your left over time?

Let your mind roam here. You’ve done the hard math part, and now you can use your creative gifts. Explore the preposterous, turn the problem on its head, transform the boundaries into opportunities. See what you can come up with. Here’s the excellent news. This strategy goes far beyond offering solutions for your current time crunch. Now, you have a roadmap for tackling all those pesky life questions which have been bugging you.

The process goes like this:

  1. Gather the numbers and specific givens.
  2. Allow the numbers to shape a clear understanding of the problem.
  3. Use that understanding to shape a “How might I … ” question.
  4. Tap into your creativity to brainstorm a list of possible answers …
  5. And THEN listen to your intuition to choose which solution to try first.

Give your solution some time to kick in, and then check your results against the numbers. Now, you have a process that allows you to experiment and refine rather than inventing the wheel over and over, having no idea whether you’re making progress at all.

Now, here’s the thing. If you’re anything like me, gathering the numbers will be a little bit painful. Your creativity will lurch and struggle against the hard, firm lines of reality. And yet, that lurching and struggling is actually energy building, energy that will throw itself eagerly into problem solving as soon as you set it free. I promise that the pain is worth the results.

Will you try it for yourself? I hope you do. And when you do, let me know how it goes. Post in the comments below, or share your story with me on Facebook or on Twitter. I can’t wait to hear about your successes!

Psst… Do you know about Naomi’s Tinder Box: a weekly collection of curated resources, inspiration and encouragement? Keep your creative spark ablaze … sign up for exclusive access here.